Have you noticed that “back-to-school” marketing appears earlier and earlier each year. Mid-July seems appropriate for some retailers to start planting the seeds of fall (for some families, this is barely two weeks into summer), and by now, it is full-throttle! That’s the retailers’ agenda, but is it yours?
I spend from early January through June looking forward to summer, anticipating the long, warm and often lazy days of July and August. With “back-to-school” messaging all around, it is a challenge to block it out and resist the thinking, planning and actions this triggers for us.
I invite you to consider ignoring these persistant marketing efforts. Instead of planning and shopping, why not enjoy EVERY last second of this amazing time of year. Plan a last-minute trip, a back yard gathering with friends and family now that it is safe to do so or a slow lunch in your favourite ‘hood instead of dragging yourself (and your kids?) to the shops looking for a Five-star notebook. Worst case scenario is you are buying pencils and re-thinking the work stations in September, and what is wrong with that?
There are three full weeks left until Labour Day, so what are you going to do with them?
3 thoughts on “Resist”
So wise. Thank you for the timely reminder. Here’s to more long, languid days of summer…
Right you are Ms Molly. Don’t take away our summer Marketeers! Summer is a mind-set, a freedom, and a new cocktail to try. My motto has always been “Endless Summer!”
I might have to adopt that motto!